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露露带你走进《如懿传》,温暖传递品质营养与健康

发布时间: 2018-09-10 点击次数: 打印 T1 T2 T3

   在写字楼的办公室里,小姑娘拿着一瓶露露杏仁露递给“男神”,说“这两日加班频繁,看你唇干气燥,眼睛也是红红的,所以专门给你买了露露杏仁露,润润肺吧!”说完嫣然一笑转身跑开。

   随着《如懿传》的热播,剧情中的温馨场面在观众的日常生活中被再次重现。这次露露杏仁露的剧情植入,让不少观众忍不住也买上几瓶,边看电视边“润肺”,办公室中的温暖一幕,似乎也拥有了别样的“皇室”典范。

露露杏仁露作为表达男女主人公情感的道具首次出场,被网友纷纷点赞“清新自然”“情意满满”,顺畅自然的植入产品,并没有太多强调品牌的硬广效应,这样的软性植入,在协助推动剧情发展的同时,也让观众对产品也有深刻印象。

   近年来,影视植入越来越受到品牌们的青睐,投入影视剧传播的预算也越来越多,植入方式层出不穷,花样百出,除了产品露出、场景植入外,还有角色植入、品牌植入和中插广告植入等多种表现形式。资本当道的时代,很多“金主”企业,期望捆绑IP热剧带热自身品牌,然而如果没有做足分析和设计,生拉硬扯、强行捆绑的简单粗暴式植入投放,只会让“金主”们赔了夫人又折兵。


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